Advertising Federation of Minnesota

Ad Fed of Minnesota is a non-profit, member-driven organization serving advertising professionals throughout the state. 612 Interactive was honored to be able to provide the site architecture and a fresh design for 2003.

Continued improvements to the site are slated to include an online Service Directory, Membership Directory, and a robust Classified Ads system.

The Carlson Print Group

Carlson was in dire need of an online redesign. We designed around the theme of "paper in motion," which depicts the atmosphere within this sheetfed printing company. While we were at it, we solved a few other communications problems, like building a password-protected client access area where Carlson's customers could upload files for their printing projects. We also created a newsletter subscription feature as well as an interactive quote request form.

612 interactive designed and developed this web site with the art direction of Pernsteiner Creative Group.

Alpha Shirt Company

Once we realized that highlighting Alpha's apparel brand offerings would most strongly differentiate them from the competition, we designed a web site that could stand up and compete with other national apparel wholesalers. Several brand-based photographic compositions were created to make use of Alpha's excellent photographic resources.

An intranet site was also designed to maintain the look and feel while speeding up download times and using a more muted palette to differentiate it from the commercial site.

Alpha Redesign

After receiving accolades for its first major market web site, Alpha decided to continue the trend with a re-design that would further unify all of their print and online marketing materials. The concept shown here built upon what had been sketched out already by increasing the impact power of Alpha's photographic resources. The interface is intuitive and involves the randomly-generated photographic compositions. This design won interactive design awards on the regional and national levels.

Placement-Solutions

We designed a web site that capitalizes on the company's new corporate identity and guides "Clients" and "Candidates" through their respective informational areas. The audience-specific interface is intuitive and the content quickly answer users' immediate questions, and ultimately helps them begin the process of working with Placement-Solutions to find employment.

Parker Hughes Cancer Center

We redesigned this web site to improve information dissemination and direct user task flow toward making contact with Parker Hughes while evincing Parker Hughes' astonishing cancer treatment success rates.

The interface and information structure guide cancer patients and their families quickly to the information they need to seek treatment. A combination of spatial zoom and hierarchical information organization provided thorough and easy access.

Tiffin Metal Products

This metal fabrication company needed to combine its multiple web sites of disparate offerings into a unified site. We also had to allow for full e-commerce implementation in the next phase.

The audience-specific section organization united Tiffins offerings while a spatial zoom model provided a foundation for the incorporation of customizable product purchasing and full e-commerce capability. Tiffin's image was enhanced through the concept of precision in metal and ergonomic offerings.

Dick Jones

Designed a smart, music-oriented web site for sharing information and legally-downloaded music. The site architecture remembers users' preferences and purchases and makes educated music recommendations. We designed an expansible, modular interface that allowed for user-customization.

Unfortunately, the idea was ahead of its time. The music industry still hasn't figured out how to sell music online.

Prosar Corporation

PROSAR is a product safety call center located in St. Paul, MN. The company asked 612 Interactive to design a new look for the company's web presence and create new information architecture which would serve PROSAR's primary vertical target markets. The project was a success and 612 Interactive continues to work with PROSAR to build upon their online achievements.

The project was a success and 612 Interactive continues to work with Prosar to build upon their online achievements.